Few brands are able to commit to a bold design and ethical production in the fast-changing environment of streetwear. One of such names is Broken Planet Clothing which is gradually ascending not only as a fashion brand, but also as a movement. This article will discuss why Broken Planet Clothing is unique, how to wear the most popular item in their collection, the Broken Planet hoodie, and how to wear it.
The Origins & Philosophy
Broken Planet Clothing is a London-based brand started by the Lithuanian duo of Lukas Zvikas and Indrė Narbutait then in 2020, in the time of global uncertainty.
Broken Planet Official Shop
Broken Planet Clothing
Their mission? To subvert the mundane, blend street culture and conscious design, and provide clothes that create a narrative and are not merely clothes.
The very title of the brand, Broken Planet, can be understood in two ways: the planet itself, on which we live, is experiencing pressure and change, and the style of the brand is the form of deconstruction, the graphic, imagery, which could be found on the street and in the urban environment, which creates a powerful impression of something cosmogonic, broken and fragmented.
The most surprising factor is that, among the bold images, one will find a serious approach to maintaining sustainability. Materials, production, packaging: all these have been made in the direction of minimizing the environmental footprint of fashion.
Broken Planet
The reason Broken Planet Clothing is unique.
Premium Materials & Quality
Once you grab a piece out of Broken Planet Clothing, you are not only purchasing a fashionable item. They construct their hooded and tees using high quality material like heavyweight cotton fleeces, organic, and recycled mixes, sturdy stitching and finishing. To illustrate, the brand boasts of a hoodie fabric weight of an approximate of 420-450 GSM, which is thick.
Broken Planet Official Shop
Handmade Drops, Exclusive Designs.
The brand is oriented towards limited-edition drops and loud graphics that help create an image of exclusivity and hype of fashion cultures. Designs tend to refer to spacey features, the harsh power of the street and a form of futurism through urban sensibility.
Broken Planet Official Shop
Green Production and Corporate responsibility.
Claiming to be eco friendly is one thing but Broken Planet is going an extra mile: they source GOTS certified organic cotton, recycled nylon and polyester and audit the factory companies of their partners to make sure that they are ethically employing labour.
Broken Planet
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Their packaging materials are biodegradable and recycled fabrics are used which avoids dumping into landfills- there is no waste on any of their products.
Highlight: The Intercontinental Man Hoodie.
When you want to choose one of the brand, it is the Broken Planet hoodie. This is why this single piece is worth watching:
Classic appearance and tactile experience: The hoodie is made with an oversized, loose fit, a classic blockbuster style of street wear. It is an everyday wearable but it is stylish enough to be noticed.
Broken Planet Official Shop
Heavy-duty: As stated above, it utilizes heavyweight, which has a shape, texture and colour that is not lost upon repeated wear.
Daring design and colourways: It can be either gentle earth-colour or bright graphics, the hoodie is unique. It also comes in a zip-up version or a pullover version.
Broken Planet Official Shop
Social responsibility: As with the rest of the line, the hoodie enjoys the advantages of sustainability of the brand - recycled material, fair production, eco-packaging.
Various styling: It may be worn with joggers, under jackets, over tees, etc. - which makes it a versatile item in any wardrobe.
How To Style Your Broken Planet Hoodie.
The following are the practical tips on use of the hoodie and make it work:
Make the silhouette loose - Broken Planet hoodie are oversized, so you can make the most of it by wearing the regular size to make the silhouette exaggerated, or go down in size to have a tighter fit.
Mix and match - Combine a graphic hoodie, which is bright, with more simple bottoms: joggers, plain jeans. Make the hoodie the centre of attraction.
Wear the hoodie with a bomber jacket or long-line tee to layer on top of a long-line tee to wear on the street.
Stick to the palette - The drops of Many Broken Planet are characterised by neutral or earthy colours. You either could do it with duller items or colour block.
Be real -This brand is about identity. Always put it on proudly, never wear too many accessories. Let the piece speak.
Why It’s Worth Investing In
By purchasing Broken Planet Clothing instead of a generic fast-fashion hoodie you are buying:
Durability: An item that is constructed to be durable as opposed to dying after being washed.
Ethical influence: An honest brand in terms of sustainability and production ethics.
Style money: A brand that has been gaining streetwear legitimacy, i.e. it is not merely a logo on your clothes but culture.
Identity expression: It is the right place in case you are inclined to bold design, urban origins, and fashion on a mission.
Things to Keep in Mind
Scarcity: Since the numbers of drops are low, products can be sold out in a short time. Once you notice something you like, do not take long.
Verification of authenticity: As popularity goes up so do counterfeits. Ensure that you are purchasing authentic dealers.
Broken Planet UK
Fit expectations: Oversized fit may not be very attractive to all. In case of preference of snug fits, check sizing guides.
Price: The high quality materials and responsible manufacturing are not cheap - just compare the fast-fashion hoodies to any similar item at Allbirds and you’ll notice the difference.
Final Thoughts
When in need of an item of street wear that does not just look great, then the brand is recommended. The Broken Planet Clothing and, above all, the Broken Planet hoodie will provide you with the style, substance and conscience in a single package. This is fashion with meaning.